Tokyo 2020 Olympic Torch Relay brand design

Olympic Torch Relay brand design-kv

We are pleased to introduce the torch and emblem to be used for the Tokyo 2020 Olympic Torch Relay.

Tokyo 2020 Olympic Torch Relay emblem

The Tokyo 2020 Olympic Torch Relay emblem has been designed to be consistent with the Tokyo 2020 Olympic brand and easily recognisable as part of the brand family.

The three rectangular shapes that make up the Tokyo 2020 Games emblems have been redesigned to resemble the flame of a torch, and to express the dynamic movement of a flame. The design also incorporates the fuki bokashi technique for colour gradation often used in traditional Japanese ukiyoe painting, to further imbue the emblem with a Japanese aesthetic.

Traditional Japanese colours have been used to emphasise the flame of the Tokyo 2020 Olympic torch. Vermilion is used to depict energy, passion, affection and dynamism, while the use of yellow ochre suggests vast expanses of earth or land, which together create the sense of a Japanese-style festival.

The torch runners transporting the Olympic flame over vast expanses of Japan will create a ‘Path of Hope’, symbolising a continuum to the future.

Tokyo 2020 Olympic torch

Tokyo 2020 Olympic torch

The torch that will be used for the Tokyo 2020 Olympic Torch Relay has been designed with a cherry blossom motif — a flower close to the hearts of all Japanese people. The relay itself will begin on March 2021, to coincide with the cherry blossom season in Japan. The concept of the relay is 'Hope Lights Our Way' and the torch will tour the entire length and breadth of Japan.

Tokyo 2020 Olympic Torch Relay Celebration Cauldron and Lantern

Tokyo 2020 Olympic Torch Relay Celebration Cauldron and Lantern

The design and specifications of the two indispensable items for the Tokyo 2020 Olympic Torch Relay.

Tokyo 2020 Olympic Torch Relay torchbearer uniforms

Tokyo 2020 Olympic Torch Relay torchbearer uniforms

Based on the Tokyo 2020 Olympic Torch Relay concept ‘Hope Lights Our Way’, great importance is being placed on delivering an outstanding Japanese-style Torch Relay with a seamless continuity to the Tokyo 2020 Games.

Torch Relay News