The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed the Coca-Cola (Japan) Company, Limited (“Coca-Cola Japan”) as a Tokyo 2020 Paralympic Gold Partner in the category “Non-Alcoholic Beverages” and “Coffee Beans and Instant Coffee Powder/Granules”. Its addition brings the total number of Tokyo 2020 Paralympic Partners to 66.
By becoming a Tokyo 2020 Paralympic Gold Partner, the highest tier of the domestic sponsorship programme, Coca-Cola Japan will provide valuable support to the successful delivery of the Tokyo 2020 Paralympic Games.
Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “We are delighted to have Coca-Cola Japan, a branch of the Coca-Cola Company that has supported the Olympic Games and the Paralympic Games for many years, as a Gold Partner of the Tokyo 2020 Paralympic Games. The Coca-Cola Company has extensive experience partnering with the Olympic and Paralympic Games, and we believe Coca-Cola Japan will provide vital support to the Tokyo 2020 Paralympic Games. We look forward to working together toward the success of the Tokyo 2020 Paralympic Games, and toward a more inclusive society.”
Jorge Garduño, President of Coca-Cola Japan, commented, “We are delighted to announce our support of the Tokyo 2020 Paralympic Games. As the longest continuous Partner of the Olympic Games, we have a long-standing commitment to creating unforgettable moments during the world's most watched and celebrated international sporting events. Working alongside our bottling partners in Japan, we look forward to furthering this legacy at the Tokyo 2020 Paralympic Games.”
About the IPC Sponsorship Programme and the Tokyo 2020 Paralympic Sponsorship Programme:Sponsorship of the Tokyo 2020 Paralympic Games is divided into two categories: the IPC's Sponsorship Programme and Tokyo 2020 Paralympic Sponsorship Programme. Worldwide Paralympic Partners are granted the right to use the designation of the Paralympic Games and their emblem (but not including those of the Tokyo 2020 Paralympic Games). The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Tokyo 2020 Paralympic Gold Partners, the second tier consists of Tokyo 2020 Paralympic Official Partners and the third tier is made up of Tokyo 2020 Paralympic Official Supporters.
Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Paralympic Games and as partners of Japan's Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020's Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Coca-Cola Japan: Coca-Cola (Japan) Company, Ltd. is a branch of The Coca-Cola Company, a total beverage company, in Japan. Coca-Cola Japan belongs to the Coca-Cola system, which is responsible for supplying concentrate, planning and marketing beverages. The Coca-Cola system is comprised of Coca-Cola Japan, five bottling partners (which produce and sell beverages), and three affiliates. We sell more than 50 beverage brands, including global brands such as the Company's Coca-Cola brand, Fanta and Sprite along with brands developed for Japan including Georgia coffee, Aquarius, I Lohas water and Ayataka green tea. We are the #1 beverage company in sales volume (shipment base) in the sparkling, sports, RTD coffee categories in Japan. We are working to reduce our environmental impact through sustainable practices in Japan, and are dedicated to supporting athletes and sports education through the sponsorship of world-class sporting events including the Olympic Games, Paralympic Games, FIFA World Cup and more.