Sponsor Level: Worldwide Partner
Product Category: Personal Care and Household Products
Procter & Gamble and the International Olympic Committee (IOC) agreed a far-reaching global partnership for the five Olympic Games from London 2012 through Tokyo 2020 Olympic Games. This partnership is made possible by the alignment of the IOC's Olympic spirit, building a better world through sports, and P&G's corporate philosophy of touching and improving lives with its strongest portfolios of trusted and quality leadership brands, including Ariel®, Febreze®, Pampers®, Joy®, Lenor®, Pantene®, h&s®, SK-II®, Gillette® and Oral-B®.
Under the theme of “Thank you Mom”, P&G brands are committed to giving moms the best, each and every day. Not just moms of Olympians, but all moms and families, all around the world, in addition to sponsoring the Olympics Games. As a Worldwide Olympic Partner, when P&G partner with athletes on their Olympic Games journey, P&G also recognizes the mom and families who supported them every step of the way. By highlighting those bonds, the theme hopes to remind the audience of the value of their mothers and other family members, and their feelings of gratitude towards them.