Meiji Co., Ltd.
- Sponsor Level
- :Tokyo 2020 Gold Partner
- Product Category
- :Dairy Products & Confectionery
With our dairy products and confectionery, Meiji is carrying out various activities aimed at further enhancing the health and taste of the eating habits and diets of the people of Japan and visitors to Japan from around the world.
We are supporting the Japanese Olympic and Paralympic teams and all other related personnel with our extensive range of long-selling products.
In addition, with the aim of encouraging more and more people to engage with the Olympic and Paralympic movements, during the Rio 2016 Games we retailed our usual products in originally-designed packaging that featured the Tokyo 2020 Games emblems, and we were delighted that we were able to retail large numbers of these products.
We will continue to develop similar initiatives in our ongoing efforts to communicate and promote the Olympic and Paralympic movements.
Meiji Co., Ltd.
Partner Activation
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Holding an early morning event at a Tokyo 2020 Live Site during the Rio 2016 Games
Holding an early morning event at a Tokyo 2020 Live Site
during the Rio 2016 Games
Meiji cooperated in an early morning Tokyo 2020 Live Site during the Rio 2016 Games, providing information on the importance of nutritional intake and exercise in the morning.
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Visitors to an early morning Tokyo 2020 Live Site during the Rio 2016 Games experience racing wheelchairs specially designed for use in sports.
Visitors to an early morning Tokyo 2020 Live Site during the Rio 2016 Games experience racing wheelchairs specially designed for use in sports.
An event for visitors to an early morning Tokyo 2020 Live Site during the Rio 2016 Games to experience racing wheelchairs specially designed for use in Paralympic athletics events.
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Dietary educational activities
Dietary educational activities
Dietary educational classes for elementary and junior high school children aimed at promoting healthy eating habits
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Communications activities
Communications activities
We are making active use of the Tokyo 2020 Games emblems in communications activities to promote the Olympic and Paralympic movements