The Role of Marketing
The majority of the income to cover expenditures related to the administration and delivery of the Games and the programmes aimed at enhancing the international competitiveness of Japanese athletes is expected to derive from the Marketing Programme developed by Tokyo 2020. This programme includes sponsorship, licensing, ticket sales, etc. The Tokyo 2020 Sponsorship Programme accounts for an extremely high percentage of the budget for projected income, and is therefore viewed as having a vital role to play.
The Tokyo Organising Committee of the Olympic and Paralympic Games is currently examining the implementation of in-venue hospitality services at various venues to be used during the Olympic Games Tokyo 2020.
Request for Information (RFI) regarding Provision of In-Venue Hospitality Services at the Games of the XXXII Olympiad (Olympic Games Tokyo 2020)
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