Tokyo 2020 welcomes Boston Consulting Group K.K. as Official Supporter


The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed The Boston Consulting Group K.K. (BCG Japan) as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme.

The company will be a Partner in the category “Professional services (strategy consulting, project management, planification and management consulting)”. Its addition brings the total number of Tokyo 2020 domestic partners to 66*, including 15 Gold Partners, 32 Official Partners and 19 Official Supporters (including one Official Supporter which sponsors only the Paralympic Games), all of whom will play vital roles in the successful delivery of the Games.

Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “We are delighted to welcome BCG Japan as an Official Supporter. BCG Japan has already supported us in the establishment of a roadmap and ticket pricing strategy. We believe that as a proven business management consulting firm with 50 years of experience in Japan, BCG Japan will continue to provide major support and collaborate as we aim for the success of the Tokyo 2020 Games.”

Hiroaki Sugita, Chairman – Japan of BCG Japan, commented, “We are extremely honoured that BCG Japan has the opportunity to participate in the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. Since we commenced business in 1966, we have supported a wide range of companies and organisations in Japan capture opportunities to create value. Leveraging our more than 50 years of consulting experience here, we are committed to supporting the success of the Tokyo 2020 Games.”

About the Tokyo 2020 Sponsorship Programme: The Olympic sponsorship programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan's Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020's Olympic and Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors:

About BCG Japan:BCG Japan partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG Japan was established in Tokyo in 1966 as the second office of the Boston Consulting Group, Inc., a pioneer in business strategy, and opened its Chubu-Kansai Office in Nagoya in 2003. We help clients with total transformation--inspiring complex change, enabling organisations to grow, building competitive advantage, and driving bottom-line impact. With over 50 years of consulting experience in Japan, we create significant impact on client organisations through our unique way of collaboration.

In addition to these 66 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes nine Worldwide Olympic Partners – Alibaba, Atos, Bridgestone, Coca-Cola, Omega, Panasonic, Procter & Gamble, Toyota and Visa – as Tokyo 2020 Paralympic Gold Partners.