Official Tokyo 2020 beat to invite fans to cheer for athletes and energise venues
There’s a new beat in town to help everyone get into that Olympic and Paralympic spirit.
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) launched “Make the Beat!”, a project combining sound, technology and social media to invite fans around the world to encourage athletes using the official Tokyo #2020beat.
The #2020beat will be a common sound in stadiums come Games-time. It is an easy-to-follow melodic rhythm that fans can dance, clap or stomp to when they cheer athletes in venues or Live Sites during the Games.
With less than a year to go before Tokyo 2020, fans are also encouraged to get into that Olympic and Paralympic celebratory mood early by creating their own #2020beat content on social media.
Inside the 2020beat
It is the first time in Olympic and Paralympic history that a common cheering beat has been used to build excitement for the Games.
Miraitowa and Someity oversaw the creation of the official Tokyo #2020beat from a range of 1,000 different sound samples reflecting the themes of sports, Japanese culture, daily lives and nature. Five different rhythms were compiled from these samples using Olympic Worldwide Partner Intel Corporation’s AI technology.
Researchers from Tsukuba University then contributed to the final selection of the official Tokyo 2020 beat.
All the social media posts will be collected by Alibaba Cloud solution and displayed on the big screens of the venues and Live Sites.
#2020beat social media campaign
As part of the #2020beat social media campaign, fans are invited to film themselves performing the rhythm and to post their content on social media using the special hashtag #2020beat.
This means, no matter where they are, they can take part in the celebration of the Tokyo 2020 Games.
Starting September 6, a series of videos featuring athletes and artists from all walks of life will be posted on the special #2020beat page.
Tokyo 2020 mascots Miraitowa and Someity will also travel overseas to past and future Olympic and Paralympic cities to share and encourage fans to play their version of the Tokyo #2020beat.