There’s a new beat in town to help everyone get into that Olympic and Paralympic spirit.
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) launched “Make the Beat!” a project combining sound, technology and social media to invite fans around the world to encourage athletes using the official Tokyo #2020beat.
#2020beat will be a common sound in stadiums come Games-Time. It is an easy to follow melodic rhythm that fans can dance, clap or stomp to when they cheer athletes in venues or Live Sites in next year’s Games.
With a year to go before Tokyo 2020, fans are also encouraged to get into that Olympic and Paralympic celebratory mood early by creating their own #2020beat content on social media.
Performance of Meiji University’s historic cheerleader team at the press event
Miraitowa, violinist Mayu Kishima, model Honoka Tsuchiya, social media influencer X trap and Someity on the stage(from left to right)
Inside the 2020beat
It is the first time in Olympic and Paralympic history to utilise a common cheering beat to build excitement for the Games.
Miraitowa used AI technology from Olympic World-Wide Partner Intel Corporation, the official Tokyo #2020beat was created which Someity collected from a range of 1,000 different sound samples reflecting five different rhythms from themes of sports, Japanese culture, daily lives and nature.
All the social media posts will be collected by Alibaba Cloud solution and will be displayed at the big screen of the venues and Live sites.
Researchers from Tsukuba University then contributed to the final selection of the official Tokyo 2020 beat.
Make the Beat clip showing Miraitowa playing the #2020beat with a band
Japanese musician Mayu Kishima plays the #2020beat in her violin
#2020beat social media campaign
As part of the #2020beat social media campaign, fans are invited to film themselves performing the rhythm to post their content on social media using the special hashtag #2020beat.
This means, no matter where they are, they can take part in the celebration of the Tokyo 2020 Games.
Starting September 6, a series of videos featuring athletes and artists from all walks of life will be posted on #2020beat special page.
Tokyo 2020 mascots Miraitowa and Someity will also travel overseas to past and future Olympic and Paralympic cities to share and encourage fans to play their version of the Tokyo #2020beat.