The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today unveiled the official sport pictograms of the Olympic Games Tokyo 2020. In line with the Tokyo 2020 brand promise of “Innovation from Harmony”, the Olympic Games Tokyo 2020 sport pictograms are designed to subtly communicate the characteristics and athleticism of each sport, as well as artistically highlights the dynamism of athletes. They will play a key role in enhancing the experience of athletes and spectators alike during the Olympic Games.
Olympic Games sport pictograms were first introduced at the Tokyo 1964 Games, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games.
While paying great respect to the predecessors and inheriting the Tokyo 1964 pictograms by innovating them, the Tokyo 2020 pictograms not only adhere to the objective of communicating information, but also are designed to display athletes’ vibrant movement in the most attractive way.
All 50 “Free Type” pictograms
There are 33 sports that will feature in the Olympic Games Tokyo 2020 programme, and some sports use more than one pictogram. There are two sets of 50 designs – “Free Type” and “Frame Type”. Colour variations will be developed mainly using the blue of the Tokyo 2020 Emblems and five other traditional Japanese colours—kurenai, ai, sakura, fuji and matsuba— as sub-colours to create points of difference. The Free Type unframed pictograms will be used on posters, tickets and licensed products, and the Frame Type pictograms will be used for more functional purposes on maps, signage at competition venues, guidebooks, and on websites.
A team led by renowned Japanese designer Masaaki Hiromura designed the Olympic Games Tokyo 2020 sport pictograms.
Hiromura said, “It is a real honour to have participated in the design of the Tokyo 2020 sport pictograms. I have tried to express the dynamic beauty of the athletes through these pictograms, while respecting the legacy bequeathed by the pioneers of the Japanese design industry in their designs for the Tokyo 1964 Games. The 2020 designs took us almost two years to complete and they embody the thoughtful input of the many people involved. I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020, and that they will colourfully decorate the Tokyo 2020 Games.”
Decoration on the fences surrounding the Olympic athletes’ village construction site
This project by Tokyo 2020 Gold Partner Mitsui Fudosan Co., Ltd will be the first in which decorations are installed around the city. The sports pictograms will decorate the exterior of the Olympic athletes’ village site, where construction is scheduled to be completed in December 2019, to help build excitement for the Games.
Olympic Games Tokyo 2020 Sport Pictograms Designer Profile
Name: Masaaki Hiromura
Date of birth: 6 August 1954
From: Aichi Prefecture
Now residing: Tokyo
In 1988, Hiromura established the Hiromura Design Office. He has worked mainly in the field of graphic design, specialising in corporate identity and visual identity planning for museums, commercial facilities and educational facilities, as well as in signage design. He was appointed guest professor at Tama Art University and representative director of Japan Creative. He is the author of “Design to Design” and other works.
National Museum of Emerging Science and Innovation, Yokosuka Museum of Art, The Railway Museum, 9h nine hours Kyoto Teramachi, Sumida Aquarium, Tokyo Station Gallery, the Nagoya Castle Hommaru Palace, SOGO Department Store, Seibu Department Store, and others.
Silver Prize at the N.Y. ADC 9th International Annual Exhibition, KU/KAN Award 2008, Mainichi Design Awards 2008, Gold Prize in the Good Design Awards 2010, Outstanding Design in the SDA Sign Design Awards, and others.