The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed Morisawa Inc. (Morisawa) as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme.
The company has been attributed the category “FONT DESIGN & DEVELOPMENT SERVICES”. Its addition brings the total number of Tokyo 2020 domestic partners to 57, including 15 Gold Partners, 30 Official Partners, and 12 Official Supporters (including one Official Supporter which sponsors only the Paralympic Games), all of whom will play vital roles in the successful delivery of the Games.
Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “We are delighted to welcome Morisawa Inc. as an Official Supporter in the category of Font Design & Development Services. Each previous host city’s organising committee developed their own font designs, and with Morisawa being one of Japan’s leading font designers and developers, we are confident they will provide valuable support through the design of unique fonts for the Tokyo 2020 Games.”
Akihiko Morisawa President and CEO of Morisawa commented, “It is a great honor to be able to support the Olympic and Paralympic Games Tokyo 2020 as an official supporter this time. Since its founding in 1924, Morisawa has consistently contributed to inheritance and development of typography culture and has been supporting people's communication by developing and designing typefaces. In recent years, we are working on realization of inclusive society by universal design font and supporting to sports for persons with an impairment. We will contribute to success of the Tokyo 2020 Games through presentation of the design of unique fonts.”
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsorship programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan’s Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Morisawa, Inc.: Morisawa (HQ: Osaka, Japan) was founded in 1924 by invention of Japanese photo type setting machine which is one of printing technology. We are currently working on inheritance and development of typography culture by presenting rich and colorful digital fonts to various fields such as graphic and electronics and holding a type face design competition and so on.
*In addition to these 57 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes seven Worldwide Olympic Partners – Alibaba, Atos, Bridgestone, Omega, Panasonic, Procter and Gamble and Toyota – as Tokyo 2020 Paralympic Gold Partners.