The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed Japanese newspaper groups The Sankei Shimbun and The Hokkaido Shimbun Press as Tokyo 2020 Official Supporters, the third domestic tier of the Tokyo 2020 Sponsorship Programme.
The companies have been attributed the category of “Newspapers”; their addition brings the total number of Tokyo 2020 domestic partners to 46*, including 15 Gold Partners, 29 Official Partners, and 2 Official Supporters, all of whom will play vital roles in the successful delivery of the Games.
Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “It is really encouraging that we are able to welcome The Sankei Shimbun and The Hokkaido Shimbun Press on board as our Official Supporters. I believe that our organisations will move forward together as a team supporting the further enhancement and development of the Olympic and Paralympic Movements.”
Hirohiko Iizuka, President and COO of The Sankei Shimbun, commented, “We are very delighted to back up the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. The Sankei Shimbun has been hosting various sports events including the Osaka Women's Marathon and the All Japan High School Volleyball Championship to contribute towards the progress of the world of athletics. We are also engaged in the “Fukunowa Project” to utilize the sales revenue of second-hand clothes for the enhancement of Para sports. We are determined to continuously promote the development of sport and support the Tokyo 2020 Games to be successful.”
Kenzo Hirose, President of The Hokkaido Shimbun Press, commented, “The Hokkaido Shimbun Press is delighted it has become an Official Supporter in the Newspapers category for the Olympic and Paralympic Games Tokyo 2020. The company will strive to provide support from its base in Japan's northernmost region of Hokkaido for the success of the Games. Our company hosts and co-hosts approximately 250 sporting events annually. These efforts include the organization of the Hokkaido Marathon. On the occasion of concluding this official supporter contract, the company is committed to contributing to the realization of the Tokyo 2020 Games' concept of promoting unity in diversity among all people and creating a legacy for future generations. Efforts will also be made to help develop sports for people with an impairment.”
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan's Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020's Olympic and Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
In addition to these 46 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes five Worldwide Olympic Partners - Atos, Bridgestone, Omega, Panasonic and Toyota - as Tokyo 2020 Paralympic Gold Partners.