The Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed Earth Chemical Co., Ltd. (Earth) as a Tokyo 2020 Official Partner, the second domestic tier of the Tokyo 2020 Sponsorship Programme.
The company has been attributed the category “Pesticides, Repellents, Fertilizers, Soil for Seed Planting and Herbicides, for Household Use.” Its addition brings the total number of Tokyo 2020 domestic partners to 44*, including 29 Official Partners, who will play vital roles in the successful delivery of the Games.
Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “I am delighted to welcome Earth as a Tokyo 2020 Official Partner. For over many decades, Earth has been working to help provide healthy and comfortable lifestyles in Japan through the development of innovative insecticide products. I firmly believe Earth Chemical's support will make a significant contribution to the successful delivery of the Tokyo 2020 Games.”
Katsunori Kawabata, President and Chief Executive Officer of Earth, commented, “We feel greatly honoured to have become an Official Partner of the Olympic and Paralympic Games Tokyo 2020. Our company has grown by focusing diligently on helping people live healthier, more comfortable lives and by continually supplying the highest quality products. Under our slogan 'The summer of 2020 will also be protected by Earth Chemical.', we are committed to supporting the Tokyo 2020 Games.”
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan's Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020's Olympic and Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About Earth Chemical Co., Ltd.: Earth Chemical Co., Ltd. was founded in 1892 and has consistently been a pioneer in the field of household insecticides in Japan. With our development of innovative and unique products such as the “Gokiburi Hoy Hoy” cockroach trap, we now have the largest share of the household insecticide market in Japan, and are expanding our business into gardening products such as soil for seed planting, and fertilizers. We remain committed to helping improve everyday life and enabling rewarding lifestyles through our products, based on our corporate philosophy “We act to live in harmony with the Earth.”
Earth Official Website: https://www.earth-chem.com/en/index
In addition to these 44 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes five Worldwide Olympic Partners - Atos, Bridgestone, Omega, Panasonic and Toyota - as Tokyo 2020 Paralympic Gold Partners.