The Tokyo 2020 Organising Committee today welcomed airweave inc. (airweave) as a Tokyo 2020 Official Partner, the second domestic tier of the Tokyo 2020 Sponsorship Programme.
The company has been attributed the category “Beds and Bedding.” Its addition brings the total number of Tokyo 2020 domestic partners to 34*, including 19 Official Partners.
Tokyo 2020 President Yoshiro Mori welcomed the new appointment, “Through its intensive research on the importance of sleep, particularly for athletes, airweave inc. has become one of Japan’s leading total sleep solution companies. The company is constantly striving to provide the optimal sleeping environment, and it gives me great pleasure to welcome airweave inc. as a Tokyo 2020 Official Partner.”
Motokuni Takaoka, Chairman of the Board and Chief Executive Officer of airweave, commented, “We are delighted to be the Official Bedding Partner of the Tokyo 2020 Olympic and Paralympic Games. Our philosophy is providing people with what we call “The Quality Sleep.” We’re looking forward to supporting the Tokyo 2020 Games as the bedding company that people can count on to make sure they get a good night’s sleep. Through our support, we aim to contribute to the successful delivery of Tokyo 2020 Games that will provide lasting memories for all who witness them, and inspire dreams that motivate children to participate in sports.”
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme
About airweave inc.: airweave is a total sleep solution company, which aims to improve the health and well-being of people around the world by offering products that ensure a good night’s sleep. Under the brand slogan "The Quality Sleep," airweave is dedicated to providing the best possible sleeping environment through continuous research and product development. Supporting athletes is a major focus of our corporate activities. In 2013, airweave became an Official Partner of the Japanese Olympic Committee, and, at the 2014 Sochi Winter Olympic Games, the company supported Japan Olympic Team by offering special portable products customized for Olympic athletes. At the Tokyo 2020 Olympic and Paralympic Games, airweave will extend its product category (including bed frames, mattresses, pillows and cushions, comforters, bed linens, covers, pillow cases, and sheets) and strive to deliver the most comfortable sleeping environment for competing athletes.airweave inc. official website: http://airweave.jp/en
- In addition to the above-stated 34 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes three Worldwide Olympic Partners - Atos, Bridgestone and Omega - as Tokyo 2020 Paralympic Gold Partners.