Four Leading National Newspapers Become Tokyo 2020 Official Partners


The Tokyo 2020 Organising Committee welcomed The Yomiuri Shimbun, The Asahi Shimbun Company, Nikkei Inc. and The Mainichi Newspapers Co., Ltd. as Tokyo 2020 Official Partners, the second domestic tier of the Tokyo 2020 Sponsorship Programme.

The four companies have been jointly attributed the category "Newspapers." Their addition brings the total number of Tokyo 2020 Partners to 26, including 11 Official Partners.

Tokyo 2020 President Yoshiro Mori welcomed the new partners: "On this occasion, it gives me great pleasure to welcome four of Japan's leading newspaper companies - The Yomiuri Shimbun, The Asahi Shimbun Company, Nikkei Inc. and The Mainichi Newspapers Co., Ltd. - as Tokyo 2020 Official Partners. Working together with such influential partners, I have great expectations that we will be able to further promote the Olympic and Paralympic movements."

Toshikazu Yamaguchi, President of The Yomiuri Shimbun said, "For 12 years from 2002 The Yomiuri Shimbun supported Japan's national Olympic teams as the sole JOC Official Partner in the newspaper industry, as well as backing Tokyo's two Olympic bids. During this time, we strived to fulfill our mission as a media organisation by earning the trust of our readers through impartial reporting. We will continue to steadfastly maintain this stance as we support athletes to make the Tokyo 2020 Games a success and devote even greater efforts to promoting sports for persons with an impairment."

Masataka Watanabe, President and CEO of The Asahi Shimbun Company, remarked, "I am greatly honoured that The Asahi Shimbun Company has been named a Tokyo 2020 Official Partner. The Asahi has long supported various sports-related events, including organising participatory sports programs, sponsoring top-level competitions and holding many different kinds of symposiums on sports. We, as a media company, pledge to work for the Tokyo 2020 Olympic and Paralympic Games in the spirit of journalistic fairness while embracing the Olympic philosophy of seeking a peaceful and better society."

Naotoshi Okada, President and CEO of Nikkei Inc., said, "I am delighted that we will have the opportunity of supporting the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Official Partner. The Games will be a fantastic opportunity to showcase to the world Japan's leading technologies and traditional culture, and I very much hope it will also serve to further invigorate the Japanese economy. We recently welcomed The Financial Times into the Nikkei family, and this will enable us to further enhance the content. We look forward to telling our audience about Japan's economy, society and of course sports."

About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC's The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters.

Domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the 2020 Olympic and Paralympic Games and as partners of the Japanese national Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.Yutaka Asahina, President of The Mainichi Newspapers Co., Ltd., said, "The Mainichi Newspapers, which is marking the 144th anniversary of its founding this year, is the oldest newspaper in Japan. Based on our experience of contributing to the development of the sports world through our news coverage and sports and cultural projects we have organised, we are determined to spread the excitement of the Tokyo 2020 Games, and we aim to promote peace, friendship and equality through this wonderful festival of sport. In particular, The Mainichi Newspapers will renew its determination to help areas hit by the Great East Japan Earthquake recover from the disaster, and proactively support the Paralympic movement as the only newspaper company in Japan that publishes a Braille version of its newspaper."

Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: Sponsorship Programme