Miraitowa and Someity set to Make the Beat in Europe

Miraitowa and Someity to Make the Beat in Europe

Tokyo 2020 Olympic mascot Miraitowa and Paralympic mascot Someity have arrived in Barcelona to promote the Tokyo 2020 ‘Make the Beat!’ cheering project.

In their first trip to Europe, Miraitowa and Someity will visit four previous Summer Olympic and Paralympic host cities – Barcelona (1992), Paris (1900, 1924, 2024), Athens (1896, 2004), and London (1908, 1948, 2012) – as well as the home of the International Olympic Committee, Lausanne, and home of the International Paralympic Committee, Bonn.

At each stop, the mascots will participate in events to ‘Make the Beat!’, which is a unique cheering project that will engage fans all over the world via social media to make the Tokyo #2020beat, a melodic rhythm that spectators can dance or clap along to.

Make the Beat World Tour

In the lead-up to the Games, fans are invited to post videos of themselves performing the 2020beat to social media using the hashtag #2020beat.

During the Tokyo 2020 Games, a selection of the submitted material will be displayed inside venues and at Live Sites using Alibaba Cloud technology. In this way, fans who will not be able to attend events at the venues can still participate in the Tokyo 2020 Games and cheer on the athletes to the sound of the beat.

As of January 27, fans can post their #2020beat videos to TikTok, Instagram, Facebook or Twitter. Videos will be stored and compiled from March onward.

It is the first time in Olympic and Paralympic history that a common cheering beat has been used to build excitement for the Games.

More information about the Make The Beat project can be found here.

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