IOC Evaluation Commission Visit - Day2 : Tokyo Foresees Record-level Sponsorship and Marketing Opportunities for Games in 2020

Tokyo, 5 March 2013 - The heads of global leaders such as automotive giant Toyota Motor Corporation and ticketing agency pioneer PIA Corporation today presented to the International Olympic Committee's (IOC) Evaluation Commission, detailing compelling reasons why Tokyo 2020's unmatched sponsorship and ticketing programmes promise to deliver amazing Olympic and Paralympic Games in 2020. Toyota's Chairman Fujio Cho and PIA's President Hiroshi Yanai led a distinguished group of business icons who explained how Japan's well-established history of corporate sponsorship guarantees that Tokyo 2020 will have rock-solid support. The IOC Evaluation Commission is currently visiting Japan for a four-day series of presentations and site visits during which Tokyo is showcasing its plans for hosting a dynamic celebration in the heart of the world's most forward-thinking city.

Tokyo 2020's potential for domestic sponsorship is unmatched. With 16 Official Partners already on board and many more to follow, Tokyo 2020 estimates that domestic sponsorship eventually could exceed USD 930 million. The Japanese Olympic Committee (JOC), for example, which was one of the world's first national Olympic Committees to implement independent marketing activities long before the IOC's current TOP programme was created, currently boasts more than 26 sponsors in its Gold Partner and Official Partner programmes.

Cho, who is also Chairman of the Japan Sports Association, touched on Japanese companies' decade-long enthusiasm towards domestic and international sports events. He added that Japanese corporations will pursue partnerships with the Tokyo 2020 Games not only for promotional purposes, but also out of a sense of social responsibility to help further sport in Japan.

Ticketing strategy is an integral part of Tokyo 2020's comprehensive plan. This was underscored by the president of PIA , the firm that supported outstanding sales as the official ticket agency of the Nagano 1998 Olympic and Paralympic Winter Games. Yanai explained to the Evaluation Commission how ticket sales for Tokyo 2020 would be supported by a state-of-the art system that allows last-minute purchases at some 40,000 convenience stores and real-time confirmation of seat availability via PCs and mobile devices. Tokyo 2020 is projecting massive ticket revenue amounting to USD 776 million. Notably, approximately 60 per cent of tickets will be priced under USD 50 and the cheapest going for as little as USD 11.

The business leaders emphasised that the enthusiasm of Japanese sport fans, backed by broad and committed support from the nation's massive business community, will guarantee an atmosphere of celebration that will drive the Olympic and Paralympic Games in Tokyo while inspiring the Olympic and Paralympic Movements worldwide.
Toyota's Chairman Fujio Cho IOC Evaluation Commission Visit