Tokyo 2020 Announces New Candidate City Emblem

The Tokyo 2020 Bid Committee, Japan's bid to host the Olympic and Paralympic Games, unveiled its Candidate City Emblem today following the International Olympic Committee's (IOC) appointment of Tokyo as a 2020 Candidate City.
The emblem combines an arrangement of cherry blossoms, Japan's most celebrated flower,with the five Olympic rings and the phrase "Candidate City." Only Tokyo and the two other selected cities have the right to use a Candidate City Emblem until 7 September 2013, when the 2020 Olympic and Paralympic Games Host City will be chosen in Buenos Aires, Argentina.

The logo was designed by Ai Shimamine, a Japanese student who submitted her idea in a competition. Her winning entry was selected by a panel of judges led by Tokyo 2020 CEO Masato Mizuno. The logo symbolises the world united as one, a central aspiration behind the dream of bringing the 2020 Games to Tokyo. The cherry blossoms combine four of the Olympic colours -- red, blue, yellow and green -- with purple, a traditional colour featured prominently in festivals and events during Japan's Edo Era, a period of roughly 250 years (1603-1867) of peace and stability.

The press conference at the Tokyo Metropolitan Government was attended by distinguished members of the Bid Committee delegation, led by Tokyo 2020 President Tsunekazu Takeda and Tokyo 2020 CEO Masato Mizuno, who had returned from the SportAccord Convention in Québec City, Canada, where Tokyo 2020 was officially announced as a Candidate City.
Takeda said: "After a truly amazing experience in Québec City, it now is a wonderful feeling to share the honour and excitement of Tokyo's Candidate City selection with the entire nation. The IOC's approval of our Candidate City Emblem is a symbolic milestone in our journey to host the 2020 Games and deliver an unforgettable Games plan fully integrated with Tokyo, its people and their future."

Athletes from the Japanese Olympic Committee (JOC) Elite Academy helped to unveil the emblem. The JOC Elite Academy Programme is a boarding programme to groom promising junior athletes for future Olympic and Paralympic Games and other international multi-sport competitions. The high hopes of the young athletes, some of whom may help lead the Japanese Olympic squad in the 2020 Games, filled the conference room with energy.
JOC Elite Academy Captain Yui Sato said: "I am so excited to be part of this event. It would be fantastic if Tokyo wins the honour of hosting the 2020 Games. I want to represent my country and inspire millions of people across the nation, as other athletes have inspired me throughout my life."
Bid Emblem